Leveraging the consumer passion points of Music, Fashion, Gaming, Sport and Lifestyle, ULTRA Agency provides strategic consulting, creative services, and fully integrated marketing campaigns that drive consumer engagement and deliver efficient, measurable results with Celebrity power.

Our Process gets you from “Why” to “How” and everything in between.

• WHY am I reaching out to my consumer?
  We work with brands to develop a strategic marketing brief that goes beyond typical objectives to the core of what needs to be accomplished.

• WHO are they and what are their passions?
  Our process begins with Passion Point Profiling where we delve into the psychology of your alpha users and the passions that define them.  

• WHERE in their heart and mind does my brand belong?
  We provide a recommendation as to what passions to target based on which provide the best opportunity.  This is based on fit and efficiency.

• WHAT is the unifying concept that connects my brand and their passions?
  A strategy is developed that positions the brand as an authentic part of the target passion to drive trial, build equity or deliver on other brand objectives.

• HOW do we deliver this concept to our consumers?
  Tactics are based on the strategy that will authentically position your brand in the hearts and minds of your target.  Your brand becomes a real part of their life. The shift has been made from ‘interruption’ to ‘engagement’.

As strategic marketers, ULTRA Agency is media agnostic.  We know how to engage your target through their passions and we find the most efficient and effective medium to do this.  In some cases this includes ULTRA Network and Celebrities.